Urban Outfitters Group Campaign

As a part of my Brand Storytelling course, myself and three classmates were tasked with creating a campaign for a company of our choice. We chose Urban Outfitters and centered the campaign around their gender neutral collection, "EVERYBODY." My main contributions to the project included: messaging strategy, insights, the dynamic deliverable, formatting project on Indesign, and editing our writing. We then presented our work to the class as a pitch, and printed out mock ups of our deliverables.