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SEO Optimized Blog

Project type

SEO Blog

Date

July 2025

Location

Remote

Role

Digital Marketing Intern - Demand Generation team - North America Commercial Marketing

At Vertex Inc., I worked with the North American and Global SEO teams to navigate the implementation of new SEO strategies to mitigate the negative impacts of AI overviews on search engine results. As part of this strategy, we ramped up the usage of SEO optimized blog posts. I wrote this blog in collaboration with the Corporate Communications intern. We prioritzed heading tags, keyword research, and backlinked content.

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