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Resume

Education

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2022-2026

University of Georgia | BA Advertising

Athens, GA | GPA: 3.60

Minors: Theatre Arts, Media and Design 

Relevant Coursework: Brand Storytelling, Digital/Social Comm Strategies, Media Insights/Analytics, Social Content Production

2018-2022

Marietta High School | International Baccalaureate Diploma

Marietta, GA | GPA: 4.52

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Skills
& Expertise

Creative & Design: Adobe Creative Suite, Canva, CapCut, Wix, Figma

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Content & Social Media: Meta Business Suite, TikTok, LinkedIn, Pinterest, Sprout Social, Monday, Notion, Hubspot SEO Certified 

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Data & Ad Platforms: Google Ads (Search & Video), Google Analytics, 6Sense, Salesforce, Pardot, Drupal

Entertainment & Industry Programs

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Sept. 2025- Present

United Talent Agency x Atlanta College Program 

Selected for UTA’s competitive Atlanta program, exploring how entertainment professionals promote stories, talent, and events while gaining exposure to talent representation and brand storytelling within the entertainment industry. 

May 2025- Present 

Grady College of Journalism and Mass Communication Ambassador

Represent the Advertising program through panel speaking engagements, prospective student tours, and networking with alumni and board members.

April 2025- Present

University of Georgia Women in the Workplace Professional Development Program

Developed career insights and professional skills through mentorship and workshops.

Feb. 2025- April 2025

Fitzco Agency's Google Ads Certification Program

Managed a live Google Search campaign with Fitzco mentors, earning Google Ads Certifications and optimizing for performance—achieving 13K impressions and a 5.62% CTR.

Oct. 2024- Present

Atlanta Broadcast Advertising Club Mentorship Program

Paired with industry mentors from Comcast Advertising to enhance career readiness.

June 2024

Cannes Lions International Festival of Creativity

Selected among 50 students to network with global creatives and study international advertising strategy.

Relevant
Experience

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Aug. 2025- Present

Freelance Social Media Manager- Norris Injury Law Firm

  • Developed a full social media strategy based on a competitive analysis, target audience persona development, analytics overview, brand essence, and a SWOT analysis.

  • Built and managed a content calendar in Notion, team workflows, and daily engagements with relevant accounts.

  • Executed paid ad geofencing and analytics reports to optimize strategy which resulted in +12% followers on Facebook.

Feb. 2025- Present

Digital Marketing Assistant- University of Georgia Student Affairs

  • Generated 2.2M+ views on content across Meta platforms in two months, driving awareness for UGA programs.

  • Applied Growth Marketing strategies, SEO Messaging strategies, analytics reports, email campaigns, and press releases to optimize multi-channel reach.

  • Led multiple university website redesigns as Project Manager, creating project timelines, mentoring new team members in on-page SEO, and implementing off-page and technical SEO strategies; used Figma to enhance UX and site navigation resulting in a 22% bounce rate.

May 2023- Present

Publicity Manager- Thalian Blackfriars Theatre Company

  • Implemented a social media strategy to boost Meta visibility and increase ticket sales for student-led productions.

  • Designed graphics and coordinated photoshoots for Instagram, LinkedIn, and Tiktok, ensuring consistent visual branding and timely content delivery.

  • Gained 50k Instagram views in 30 days after adopting a new social media strategy, improving follower count by 5%.

May 2025-August 2025

Digital Marketing Intern- Vertex Inc. Demand Generation Team

  • Redesigned the Account-Based Experience SharePoint site, enhancing UX with interactive navigation and visual data.

  • Achieved 70% newsletter open rate by launching and optimizing an internal ABX Newsletter.

  • Produced SEO-optimized blogs and landing pages, boosting search visibility.

  • Developed lead generation digital ad campaigns in Drupal, Pardot, 6Sense, and Asset Hub in collaboration with creative teams and AI technology like Microsoft Copilot.

Sept. 2024- Dec. 2024

Social Media and Design Intern- Kaptiv8 Marketing Agency

  • Designed branded content for 10 clients, adapting tone and visuals for diverse industries.

  • Produced analytics audits translating insights into actionable creative strategies.

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May 2024- May 2025

Social Media Chair- Infusion Magazine

  • Implemented an Instagram content calendar for @infusionuga, increasing follower count by 18.4%

  • Created short-form videos and visually appealing graphic content, fliers, and posters utilizing a strict color pallet and previously established branding

Dec. 2023- Dec. 2024

Vice President of Panhellenic and Public Relations- Delta Phi Epsilon Psi Chapter

  • Led the Public Relations Department for Delta Phi Epsilon, managing cross-functional teams in social media, photography, marketing, and PR to maintain a cohesive brand presence.

  • Grew @UGADPHIE’s Instagram following by 4.75% and boosted post engagement by 91% in 2024 by executing trend-driven content strategies tailored to college-aged women.

  • Collaborated with Panhellenic organizations to co-host community service initiatives and DEI-centered events, fostering cross-chapter engagement and values-based programming.

Jan. 2021-

Jan. 2022

Social Media Liaison- Georgia State Thespian Officer Board

  • Developed the digital outreach campaign "Troupe Cares" which raised $10,000 from Troupes across the state for the Broadway Cares Equity Fights Aids Foundation

  • Actively communicated with advisors and stakeholders to execute the campaign.

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